| In this program professors of communication Byron Reeves and Clifford Nass, co-directors of the Social Responses to Communication Technology Project, read from their book, The Media Equation: How People Treat Computers, Television and New Media Like Real People and Places. The work presents the results of numerous psychological studies showing how people respond to media technology, and why it seems the human brain has not evolved quickly enough to assimilate 20th century technology. 07DR SCA 60 min. |